Bell Lifestyle Products
UPDATING A TRUSTED BRAND
Since 1996, Bell Lifestyle Products has marketed a growing product line of natural formulations, guaranteed to help people improve their health. Increasingly sophisticated competitors, and stricter regulations governing advertising practices, meant the brand had to embrace new ideas to retain its customer base and attract new buyers. Bell turned to Blade to begin that revitalization with humorous TV ads, corporate videos and re-designed sales materials, just to start. More to follow!