Welcome to the Blade Weekly Re-Brand, a place for us to take a quick look at some of the rebranding going on in the world and give a quick impression of what went right and what went wrong. In one of the strangest re-brandings we’ve looked at, News Corporation is spinning off all their entertainment… Read More
Hi TTIR players! Do you recognize the character shown here? It’s another example of a stylized letter which when removed from the context of its logo, may be difficult to recognize. Bold, graphic, and full of curves, the complete wordmark for this Canadian company is both modern and lasting, and is a fine example of… Read More
This is part one of a three-part blog about The Key Differences between Google AdWords and Bing Ads. Check back on June 4, 2013 for part two. With Microsoft rebranding its advertising arm as part of a deeper partnership with Yahoo, combined with recent reports of Bing stealing about 5% of Google’s search share from… Read More
Welcome to the Blade Weekly Re-Brand, a place for us to take a quick look at some of the rebranding going on in the world and give a quick impression of what went right and what went wrong. Perrier is celebrating its 150th anniversary, and doing it in style by paying homage to the work… Read More
Hey TTIR players! The R shown here is from the wordmark of a world famous brand whose iconic product designs have been fashionable for decades. Know it? Though distinctive and memorable, some may say that with its hastily handwritten style and disproportionately large capital letters, this always conspicuously placed wordmark lacks elegance. Others may appreciate… Read More
