The Honest Co Logo

The Honest Co. Holiday E-Commerce and Brand Building Success

The holiday season is the busiest time of year for retailers; it has been for decades and it will continue to be for decades to come. But what has changed is the way people are shopping and spending their holiday gift giving money. The advent of e-commerce allowed shoppers to make purchases from retailers they… Read More

Ramblin Road purebRED promo Feature

Ramblin’ Road Brewery Farm Launches New purebRED Ale in Time for Christmas

The launch of Ramblin Road‘s new brew this weekend is a red letter day here at Blade Branding. Working closely on “purebRED” with John Picard, the visionary owner of Ontario’s only Brewery Farm, was another adventure in close collaboration, mutual respect and just great fun! Here’s what John just shared with us as the first… Read More

Santa Ad Feature Image

The 10 Most Disappointing Santa Claus Ads

The holidays are here, a time for happiness and gifts and Santa Claus. However, Santa doesn’t always attach himself to brands that make a lot of sense with his personal brand as we’re going to see today. While looking for ads for December’s Vintage Ads Series it was clear that Père Noël was everywhere in Christmas ads.… Read More

Blade Grades Top 10 Logo Changes 2014

Blade Grades: The Top 10 Logo Changes of 2014

Recently Time Magazine revealed their picks for the Top 10 Biggest Logo Changes of 2014. Some are brands that you will all recognize instantly, and some are lesser known – but that hasn’t stopped the Blade Studio from giving all of them a grade and sharing their thoughts on the updated icons. Here are the… Read More

Creative Boost Christmas Cards Feature

Blade Monday Creative Boost | December 8, 2014

Start your Monday off right. Chris brings you ‘Monday Creative Boost’, a look at his top 15 most inspiring design related items of the week. This week, Chris will be showcasing some of his favourite cozy Christmas card designs! The holidays can be a trying time, what with the frantic shopping, screaming children and overzealous… Read More

Vintage Christmas Ads Feature

Vintage Ads: Christmas Ads From The Past

It only makes sense that the 9th edition of our Vintage Ads Series focus on old Christmas advertisements. After all, ’tis the season to be shopping. This month’s Vintage Ads list features 10 ads from the past focused on Christmas as the reason to buy brand’s products. From cola to bicycles, we’ve found a little bit of… Read More