blade

Halloween’s Best: Horror Movie Logos

Halloween is almost here, and horror movies new and old are taking over movie theatres, Netflix, and television. Despite being an often inventive and creative genre that preys on imagination to thrive, branding in horror movies is often clichéd and tends to fall into a few major categories. Logos in particular can be egregiously unimaginative.… Read More

Toronto Raptors We The North Brand Community Feature

Raptors Embrace Canada … and Brand Community Building

When Tim Leiweke joined MLSE he made the proclamation that if the Toronto Raptors were going to grow and become more successful financially, they needed to become Canada’s Team. Last spring, as the Raptors moved toward a playoff berth that electrified the fanbase and organization, the team took a giant step forward in embracing that… Read More

Club 1909 Feature

Montreal Canadiens Reward Brand Community with Club 1909

The NHL season is still young, but the Montreal Canadiens are already running away with the lead… online. Already the Top Sports Brand in Canada (as found in the results of an August 2014 Canada-wide survey), Les Canadiens recently launched a new online fan club, Club 1909, to encourage all of their fans, in Canada… Read More

Microsoft Lumia Feature

Microsoft Drops Nokia Name on Windows Phones in Rebrand

Microsoft looks to be taking a step towards major player status in the mobile world with the rebranding of their cell phone products. No longer will the brand use the Nokia hardware name when selling their products, it will be replaced with the Lumia stamp and focus on Windows as the software platform. The move… Read More

Blade Word of Mouth Feature

Why Getting Tongues Wagging is Still Top Dog

The Importance of Word of Mouth In the modern world of social media marketing, millions of tweets and Facebook posts, recommend brands to extended networks everyday. But above those quick, disposable messages stands Word of Mouth and the reliability and trust that it still holds. Studies continue to show that, in 2014, Word of Mouth… Read More

Vintage Ads Attack of the 50 Foot Woman Movie Poster Feature

Vintage Ads: Horror Movie Posters From The Past

We’re back with the 7th edition of the Blade Vintage Ads Series and this month we’re bringing something special to the list. But first, if you’ve missed any of the previous entries in the series, have a look back and see what we’ve featured from the past. Vintage Beer Ads Vintage Car Ads Vintage Cigarette… Read More

Brand Your Event

How to Make Sure Your Events Build Brand Equity

[As published in Meetings + Incentive Travel*] Good branding is about integrity. When you consistently deliver on the core values that draw people to your brand, it becomes believable. It’s reliable. It has authenticity. The best way to create this sense of integrity is to take an integrated approach to every aspect of your brand messaging.… Read More

Arrow Feature

The CW’s Arrow on Target with Brand Community

At a time when more and more viewers are switching from appointment viewing on traditional cable and satellite to binge watching with streaming sites like Netflix or downloads of entire seasons, what can a network or show do to ensure that it keeps its brand community interested and engaged not only during the season, but in… Read More