3 Step Guide to Creating Presentations That Don't Suck Feature

3 Step Guide to Creating Presentations – That Don’t Suck!

First-off, stock presentation templates are visual garbage. Let’s go ahead and count the ways: 1. Stock designs lack visual appeal and more often than not look extremely dated. “The 90’s were the golden age of presentations!” said NO ONE EVER. 2. If your slides lack visual originality, you’re giving your audience the message that what… Read More

New Tim Hortons Logo

What Does Tim Hortons Have To Gain From Burger King?

The announcement has been made, Burger King will buy Tim Hortons and together they will become the 3rd largest fast food entity in the world with a combined value of approximately $18 billion. It is easy to see the benefit for Burger King in this deal. They are poised to move their corporate headquarters to… Read More

Brainstorming Feature

Great Advertising Starts with a Really Boring Reality: A Disciplined Approach

The truth about most great advertising ideas is that they came as a result of a consistent and disciplined routine. Your first order of business is to develop a creative brief. This vital document acts as the guide to arriving at your big idea. The brief outlines the challenge you need to solve, and as… Read More

Design Matter Fonts Feature

Design Matters: How Font Choice Impacts Your Brand

In the last 2 weeks we’ve looked at impact that your choice of shapes and colours can have on the perception of your brand. We know from that design choices make a difference in how the public perceives your brand in ad campaigns, social media, at at point of sale. Today we’re taking a look… Read More

Cupcake Feature

Blade Cares: RBC Run For The Kids in Support of Youth Mental Health at Sunnybrook

Blade has a proud tradition of supporting charities and great causes. And this week one of our own has taken it upon herself to get involved and invited the rest of the Blade team to pitch in. Account Executive (and exceptional baker) Anita Wong is raising funds for the RBC Run For The Kids in… Read More