Not that long ago, I posted this to Twitter: “Just bought a set of Deserre’s store-brand art pencils. They’re even better than the name brand!” Ten minutes later I was surprised to find that Deserre’s had a Twitter account, and had responded to my post, recommending another product I might like, as well as sending… Read More

Hello Earth 2011. I have travelled back in time to speak with you about a current growing phenomenon in your culture that could destroy the intelligence of the human race. This threat lies in the social media outlets you all covet. It’s something that may currently appear minor, but has implications that you cannot foresee.… Read More

With various Canadian provincial elections coming up, and politicians unleashing their latest attack ads. These toxic, yet often effective devices have become a default approach for many political and commercial campaigns. Unfortunately, even Blade has not been immune to ‘haters’ taking a shot, cheap or otherwise.

In June, Google launched a sweet new social network known as Google+. Although the search engine giant has attempted social networking in the past (Buzz and Wave) ‘Plus’ really seems to hit the mark. Why is this new social haven so dang special you may ask? For starters, it’s not Facebook and it’s not Twitter.… Read More

With social media becoming an increasingly essential element in branding, marketing and even our personal lives, how can you avoid the anxiety of feeling lost, confused or losing out on exposure and/or sales. Before answering any questions about the payoff, it would best if you asked even more basic questions BEFORE you engage social media… Read More