Greenpark Homes latest condo development, UV2, in Markham, wanted to tell the Greater Toronto Area it “has it all”. Blade created a 30 second TV spot showcasing UV2′s features & amenities. The agency also arranged for the talent to perform double duty, employing her visage in a print and online campaign, as well as onsite… Read More

Foodservice & Hospitality magazine’s March 2012 issue features  “Will Social Media Help Build Your Business?” a new article authored by Blade President, Wayne S. Roberts.  Download a copy of the article, by clicking on the image below!

Blade recently teamed up with Mississauga’s RIC Centre for the launch of a new program to help entrepreneurs in the Science, Technology, Engineering, and Mathematics (STEM) fields develop airtight business plans and secure up to $30,000 in seed financing. RIC Centre needed a brand identity and fast. It also needed to engage the STEM audience… Read More

In business, updating your brand is crucial to staying relevant and maintaining a competitive edge. Making improvements, even when you’re at the top of your game, is key to long-term success. How your brand is being perceived within its community and what people outside of it are saying, are both important factors to know when… Read More

Over 50 million people worldwide watched the video KONY 2012 last week alone. By that measure, it has been a successful campaign – although it has also been criticized for being dated (KONY has been on a murderous rampage for years), and highly exploitative of the victims. Hey, better late than never. The campaign has… Read More