Back in September of 2011, Brooklyn born rapper and part owner of the New Jersey Nets, Jay-Z, announced that the soon to be relocated team would be re-branded “The Brooklyn Nets”. In April of this year Jay-Z unveiled the team’s new colour-scheme, typeface, and logo apparently designed by the star himself with the aid of… Read More
While there may be many brands competing in any given space, usually there are only one or two major influencers who define the space. The influencers may not necessarily be the most successful, but they make the decisions and release the products that push their industry forward. Today, we’re going to take a look at… Read More
If you are working in social media you have probably heard that you should be researching the next social trend. How do you do that? We are going to guide you through a quick example that you can apply to any social site or app you might want to take part in. Step 1: Check… Read More
Sustainable Canadian innovation frequently gets called into question. As RIM continues its decline, it is starting to become “just another Canadian company who couldn’t keep up.” What can be done to make Canadian business landscape less prone to failing to innovate? Programs are being put in place in order to increase the hype and decrease… Read More
