This is the second in a series of three blog posts on Google+. After reading my last post on G+ you were hopefully persuaded to listen in on what your brand community is doing on there. Now that you have listened and want to join in, what do you talk about? As we explained last week, G+ is not the place to post about your lunch, unless you are a restaurant! You need to offer people valuable content.
Start with your blogs. Yes, you want to link to them, but also post informative content. There is no rule that a week old blog should never be used to create content again. Look through those old blogs, especially ones that created engagement and create a micro blog right on G+.
People love images. A product, a new logo, a new website, sharing images makes your profile more visually appealing.
This is always great to share, but have an opinion on it. Posting about new technology is informative, but it’s likely information your community could find elsewhere. Tell them why this technology is important, or isn’t. We know having an opinion means people can disagree with you. Let them. Informed opinions are great conversations to offer on G+.
Like other forms of social media Google + is not a one way street. Comment on other posts, and start a conversation. We use this as a form of measurement. Conversations that happen on other people’s posts can help your brand.
Check G+ often, post content at least weekly but make sure it is always relevant. You don’t want to fill up anyone’s newsfeed with wasteful stories that will encourage unfollowing.
Already on G+? What kind of content are you posting? Have you tried hangouts? These live chats are great if you have an expert or brand ambassador that people want to hear from. Let us know what you are up to or want to try on G+!
The third and final post in this series will be up in a few weeks. It will take a look at some brands that are standing out on G+.