Weekly Re-Brand #3: MySpace

Welcome to the Blade Weekly Re-Brand, a place for us to take a quick look at some of the rebranding going on in the world and give a quick impression of what went right and what went wrong.

This week, MySpace surprised everyone when it became a trending topic on Twitter. MySpace had announced a major rebrand (but don’t call it that) and a major shift in focus.

The old MySpace logo (left) vs. the new MySpace logo (right).

The old MySpace logo (left) vs. the new MySpace logo (right).

What was wrong with the old MySpace?
MySpace, which at one point owned up to 80% of the social media market, has become largely irrelevant. Allowing almost unlimited user customizations to their personal pages caused the site to become image-heavy and unwieldy, which led to users fleeing in droves to the (at the time) much simpler Facebook.

Does the new version fix the problem?
MySpace seems to have dropped the community feeling entirely from their logo. Now it’s just about me. The one area where the old MySpace was still doing well was in music; MySpace had signed deals with record companies to create acoustic “MySpace Sessions” EPs for popular and indie bands, and their sharing features were better integrated than sites designed strictly for music-sharing. Now, sharing music (and videos) seems to be MySpace’s primary objective. Rather than fix the community aspect of their site, MySpace has jettisoned it altogether. The most telling point in this new strategy is the “Join Now or Connect with Facebook” option, allowing, as many other sites do, Facebook to do the heavy lifting in connecting users.

The new MySpace

The new MySpace. Note the "Connect with Facebook" button in the top right.

What new problems have been introduced?
By losing the community iconography and “a place for friends” tagline entirely, MySpace risks losing even more ground on the social network front. What could be even worse though, is that MySpace has changed their entire strategy and product offering. This is a completely different animal, but by keeping the MySpace name they may be bringing along more ill will than good.

Is it an overall improvement?
The new MySpace is a completely different entity than the old one. I, for one, being a big music lover, will be giving it a chance. A conversation I overheard mentioned that MySpace “couldn’t possibly get any worse”, and to their credit, the new site is clean and even elegant looking. It remains to be seen, however, whether MySpace can overcome the negative reputation it has spent the last decade building for itself.

Do you think the new MySpace is an improvement?

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  • http://www.bladecreativebranding.com/green-room/index.php/author/melissa/ Melissa Turner

    Do you think that MySpace should have just changed the name of the platform? I feel like so much is different that keeping the old name is really just holding them back. Maybe being known as MySpace is better than being known as nothing at all?

    • Brian Walker

      I do think that changing the name would have been a good move. They could have easily put a message up on MySpace.com saying “MySpace is now ‘MusicSpace’” or whatever they would have called it. Normally I wouldn’t recommend a name change, but MySpace has earned a very poor reputation and has been reduced to something of a social media joke.