Recently, Blade was tasked with producing new print ads for renowned cookware brand, T-fal. Great product. Great fun.
Our strategy was to present this T-fal cookware as a real world solution to a chronic lifestyle problem that these advance multi-cookers can help overcome: How to cook great meals, fast.
With one ad in circulation now, and consumer ads coming this fall, the T-fal campaign is designed to connect to its core brand community and audience.
T-fal users are parents and professionals, who want to prepare healthy, homemade meals. These folks are certainly hungry for good food – but they’re starved for time. That’s where T-fal’s product shines. These babies can whip up a delicious and nutritious meal using leading edge cooking technology – and uber-convenient pre-set timing technology – so you can set it and forget it. When you get home, your meal is ready and waiting.
As a team, Chief Creative Officer – Wayne S. Roberts, Associate Creative Director – Keith Lingenfelter, Account Executive – Pamela Coville, and Designer – Warren Fisher, came together to build a strategy and execute on the ads. A true reminder that nothing gets done without the work of a great team.
Look for the rest of the Blade created ads this fall in national print publications including House and Home Magazine.