To celebrate Canada’s 150th birthday, we asked members of the Blade staff to tell us about their “Great Canadian Brand”. Here’s what Blade’s Digital Strategist, Karam Dawood had to say:
What is your favourite Canadian brand?
Canadian Tire: A brand so Canadian that it has “Canadian” in its name. The brand caters to the needs of Canadians and has slogans that relate to the everyday life of Canadians. Some examples of their slogans include: “Tested for Life in Canada”, that they released in 2014 and 2015. In 2012 and 2013, they released the slogan: “Canada’s store”.
When did you first start following/adopting Canadian Tire into your lifestyle?
I really started to adopt this brand into my lifestyle during my teenage years. I was involved in many outdoor activities and I always needed equipment or parts for biking. I became a loyal customer of Canadian Tire due to their customer loyalty incentives and the vast selection of products they provide to their consumers.
What are the core values of Canadian Tire that make you proud to be Canadian?
Canadian Tire is a brand that has been around for almost 100 years now. The brand always ensures a great customer experience in their stores. They also strive to make things better for their customers as well as their employees. Overall, I believe that Canadian Tire is as Canadian as a brand could ever get.