How to Know You’re Ready for a Brand Strategy Workshop

Blade’s Brand Strategy Workshop is an energizing session held by Blade’s senior strategists. Together with your team, we explore the core values inspiring loyalty to your brand, we sketch out your target audiences through our Key Characters Segment; and we identify the foundation for your brand story.

To gauge whether your brand is ready for a strategy workshop, as either a start up or established brand, run through the following checklists.

Top Ten Considerations for Start-Ups

Whether you’re a new entity from the ground up, or planning to herald an innovative new product or service, here’s how you can know you’re ready for a Blade Brand Strategy Workshop.

1). You have a disruptive new product, service or business idea.

Having a winning idea will prevent you from becoming among the 75% of startups that fail.

2). You have a well funded budget for branding.

You should have available a minimum of 10% to 30% of your first year revenue. If you can’t commit the resources, you can’t expect sustainable results.

3). You have a minimum of 3 to 6 months lead time to go-to-market.
4). You have a fully engaged team of people (3 to 5) who can participate in an productive discussion – one where candor and passion are essential.
5). You know a successful branding campaign relies on an insightful strategy.

Branding, advertising, and sales must be cohesive. Having a strategy in place before going to market will save you time and money.

6). You have a business brief, competitive materials and other relevant information you can share with us at least two weeks prior to the session.
7). You have a collaborative spirit.
8). You have a hunger for success.

Brand Strategy Workshops aren’t for the timid; you’re going to be challenged with tough questions which will require straight answers. Your desire to succeed is essential.

9). You want to launch strong and grow fast.

It’s crucial to make an impact right out the gate, especially when rapid growth is essential for startup survival.

10). You can make it to our offices in midtown Toronto for a two-hour session, with NO cell phones!

Top Ten Considerations for Move-Ups

Whether you’re expanding your product/service offering, looking to re-fresh or rebrand the company, or focusing on solid category growth, a Blade Brand Strategy Workshop is an essential first step. Here’s how to know if you’re ready.

1). You have a going concern that’s not going as well as you want.

Sales are flat. Consumer engagement is low.Channel loyalty is flagging. Or… you’ve got increased competition that is eroding your market share.

2). You have a new and disruptive innovation that will expand your market share.
3). Your brand has been around long enough that it could benefit from a review, a reassessment and maybe even a renewal.
4). You have a well funded budget for branding and advertising.
5). You have a minimum of three (3) months lead time to go-to-market.

This is the same for mature companies as startups: breakthrough work, innovative ideas, and flawless execution take time. The best way to blow your budget and stumble to market is not managing your expectations for delivery.

6). You have a fully engaged team of people (3 to 5) who can participate in an productive discussion – one where being candid and passionate is essential.

Even if these main stakeholders don’t agree, it is essential they care.

7). You know a successful branding campaign relies on an insightful strategy.

Branding, advertising, and sales must be cohesive. Having a strategy in place before before going to market will save you time and money.

8). You have a business brief, competitive materials and other relevant information you can share with us at least two weeks prior to the session.
9). You have a collaborative spirit.
10). You can make it to our offices in midtown Toronto for a two-hour session, with NO cell phones!

 

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Blade Brain Trust

Blade Brain Trust

The Blade Brain Trust brings you knowledge packed content to help build your brand community.

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