Welcome to the Blade Weekly Re-Brand, a place for us to take a quick look at some of the rebranding going on in the world and give a quick impression of what went right and what went wrong. In one of the strangest re-brandings we’ve looked at, News Corporation is spinning off all their entertainment… Read More
Hi TTIR players! Do you recognize the character shown here? It’s another example of a stylized letter which when removed from the context of its logo, may be difficult to recognize. Bold, graphic, and full of curves, the complete wordmark for this Canadian company is both modern and lasting, and is a fine example of… Read More
Hi TTIR players! The O shown here is from the vintage version of a certain brand’s logo. This decades-old product regained its popularity in a huge way a few years ago when it launched what would become, to date, the fastest growing online viral video campaign ever. The hilarious ads radically changed the public’s perception… Read More
Welcome to the Blade Weekly Re-Brand, a place for us to take a quick look at some of the rebranding going on in the world and give a quick impression of what went right and what went wrong. This week, instead of taking a look at another re-branding effort and breaking it apart, we thought… Read More
Hey TTIR players! The N shown here is from a logo which is normally only seen with the company’s dramatic corporate colour behind it. Though the font is distinctive, the brand is not as immediately recognizable without its usual background. This illustrates the importance of brand consistency — a discipline at which this company excels.… Read More
