“Blade has been a strong partner in updating and redefining our brand providing a full range of branding, advertising and even consulting services that have helped many aspects of our business.” — Roland Jerch, President
Moving Up Case Study
Bell Lifestyle Products
The Challenge
The Brand had Serious Growth Potential
After nearly 20 years in the health supplement business, Bell Lifestyle was facing a cooling market, more sophisticated competitors and an ageing buyer base. Despite large budgets for traditional media, the brand was underperforming. A generational shift in this family business was bringing new energy and fresh ideas to the table.
