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- Blues Doctor on Remembering The Importance Of Sharing
- Patrick on Ruffled Feathers – Branding of the Toronto Blue Jays
- Jason Reddng on Will Embracing Social Media Help Build Your Brand Community?
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- Wayne S. Roberts on The Crowd On the Cloud is Us.
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Remembering The Importance Of Sharing
For my first act in taking on the Health and Wellness category of the Blade Blog it seemed natural to type “Health and Wellness” into the Googlebox and see what would come up. The top-ranked site was morethanmedication.ca, created by the Pharmaceutical conglomerate Pfizer. I was initially suspicious of this …
Posted in Social Trends
Tagged Health & Wellness
What’s The Purpose Of Integrated Marketing? That’s Simple: Integrity.
Integrated is a hot word in marketing these days. Lots of people want to say they practice integrated marketing. But when you engage them on the topic it seems they’re talking about different things. Is it combining social media with search engine marketing? Coordinating online and offline activities? Or is …
Posted in Integrated Marketing
Tagged Brand Integrity
Ruffled Feathers – Branding of the Toronto Blue Jays
When your brand image appears to be waning, a complete brand revamping can seem like the best solution. In 2004, The Toronto Blue Jays and their owners (Rogers Communications) did just that, by completely overhauling The Blue Jays brand. They shortened their name to its long-time slag moniker “The Jays”, …
Posted in Branding
Tagged Branding Blunders
Will Embracing Social Media Help Build Your Brand Community?
In October of 2011, Blade President and Creative Director, Wayne S. Roberts, was honoured to be part of National Bank’s Annual Correspondent Network Conference. Held in Niagara-on-the-Lake, the weekend event featured an afternoon session on Social Media where Wayne presented Blade’s take on its impact on modern branding. The presentation …
Posted in Branding
Smart Gamification
Gamification is a growing trend that could be considered an important element of brand engagement strategies, particularly for those of us who are focused on building and maintaining a brand community. It typically involves applying game-like mechanics to otherwise non-game applications to convert users into players, create fun and engaging experiences, motivate …
Posted in Branding