Blade Creative Branding | Green Room

Shouldn’t Every Day Involve Your Dearest Brand Community?

Nancy McGovern — Tue, 21 Feb 2012 21:12:45 +0000

So here we are, 3 years later and celebrating another glorious Family Day, brought to us by our kind government folk. Ideally, a blissfully domestic breakfast was enjoyed yesterday across this great province, in which families gathered to appreciate their shared values. Coincidentally today, Tuesday, is Pancake Day, or in …

Five Pointers for a Better Business Blog

John Dietrich — Fri, 17 Feb 2012 17:40:11 +0000

With modern branding, engagement is everything. But just having a business blog will not necessarily give you the return on investment that you are looking for. Think of your business blog as an extension of your marketing plan. Follow these five pointers and start getting the results you want. Focus …

A Refreshing View of the Ad Game: The Avengers Model

Patrick McGovern — Mon, 06 Feb 2012 02:54:26 +0000

Advertising was the talk of the town last week in Toronto. In numerous venues, the “thought leaders” of the local ad industry (not to mention a bevy of their thought followers) gathered to celebrate Advertising Week 2012. Being a proud participant in the industry myself, I was glad to be …

On-The-Go Touchpoints

Chris Lennox — Fri, 27 Jan 2012 16:48:38 +0000

Over the past few years, kiosks have become a marketing touchpoint for media-saturated consumers. We see more and more digital kiosks on a daily basis, whether it’s a DVD rental service, a self-checkout in the supermarket or a digital camera / cellphone vendor at the Airport. As advertising professionals, we …

Content is King

Christie Norrish — Fri, 20 Jan 2012 19:17:19 +0000

Content is King. This is certainly not a new phrase, and it may prompt debates over its validity. But I have recently found more contextual meaning for it that directly relates to my experience working on large, multi-faceted and complex web projects. Design: Important and awesome, but…. It can be …

Mayan Schamayan – Let’s Do Some Branding!

Wayne S. Roberts — Mon, 16 Jan 2012 20:26:41 +0000

Well, the year to end all years (apparently) is well underway. At Blade, we’re preparing for the end of the Earth by focusing our efforts on making our clients’ brands even more relevant and memorable, just in case the Mayans got it wrong. Call us wide-eyed optimists, but it’s either …

Happy Holidays from Blade

Wayne S. Roberts — Fri, 23 Dec 2011 20:49:34 +0000

This week’s blog, predictably, is about the true spirit of Christmas. But with that less than predictable Blade twist. Happy Holidays and all the Best in 2012!

Blade Branding is PROFIT-ing

Wayne S. Roberts — Mon, 19 Dec 2011 21:55:01 +0000

Blade Branding was recently featured in PROFIT magazine as we shared our insights on social media. “Are you excited about social media yet? It can be a lot like first-time sex: everyone’s eager to try it, but no one’s sure how to do it. And when it’s over, the general …

Carrot Cake Community Muffins… With a Surprise!

Nancy McGovern — Thu, 15 Dec 2011 18:47:13 +0000

The holidays are all about connecting and engaging with your most important community: friends and family. Whether these decadently- delicious muffins are dressed up as a gift, or offered at get-togethers over the holidays, they are virtually guaranteed to win converts to the carrot cake lovers community. They’re also great …

An open letter to Blade Creative Branding

Art Laird — Mon, 05 Dec 2011 15:49:36 +0000

Art Laird occupies a dark corner of the agency behind the furnace boiler. It’s part of our efforts to transition angry white guys into contributing members of society. We’re still working on Art. Anyhow, he asked about posting a blog. We weren’t sure about that. But Art’s big and kinda …