Expertise in Health & Wellness Marketing
Blade has a deep understanding of the pharmacy environment, with a strong skill set in the unique marketing challenges of OTC pharmaceutical products.
Our team has developed core branding strategies and go-to-market tactical elements for numerous successful product introductions. We have also re-developed branding platforms for existing products, and successfully executed brand extensions.
We know our way around Health Canada and FDA regulations, and can speak the language of pharmacists and other healthcare professionals. Most of all, we love taking the message to the consumer—and we know how to reach them effectively with both new and traditional media.
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"Blade contributes a perspective to our marketing program that is grounded in a deep understanding of the Columbia Laboratories brands. This has been clearly helpful to our overall growth strategy in the Canadian market." Klaus Baagöe-Neilsen, Marketing Director, Columbia Laboratories Canada Inc.