Strategic & Competitive Research Services
Blade’s Brand Strategy Workshop
Whether you’re starting a new enterprise or seeking to grow market share for your existing business, Blade’s Brand Strategy Workshop delivers clarity and direction to help you move forward with confidence. Through this dynamic and focused (day-long) session, we work together with you to:
- Explore and define the core values that inspire loyalty to your brand.
- Identify your target audiences and what motivates them to join, and stay invested in, your brand community.
- Establish the character and voice of your brand.
- Map out your brand story.
A focused exercise, for both new brands and new product introductions. Held at Blade, we explore the voice, tone and character you want to present to the world.
Your existing database of customers is an essential resource that helps us understand the attitudes and behaviours of your brand community. Our experienced research team will reach out and engage this audience to learn their thoughts and emotions surrounding your brand or product/service offering.
Ethnographic and Stakeholder Interviews
We don’t have any off-the-shelf answers that will automatically fit your branding and advertising needs. But we know how to ask the right questions to get us there. We focus on internal, external and influencer interviewees to confirm the shared values that define your brand.
Creating a brand strategy that will disrupt the marketplace, and carve out your niche, requires a clear understanding of the landscape. We use a variety of direct and stealth methods to learn the strengths and weaknesses of your competitors.
Go-to-Market Strategies and Plans
An essential deliverable of our Strategic Services is “The Brand Plan”: Straightforward, actionable recommendations, with clearly defined creative tactics, timelines and budgets. From pay-per-click, to digital display, from brand films to on-going account management, the Brand Plan is your blueprint to building and growing your brand community.