Expertise in Beverage Marketing
Beverages are essential for human health, wellbeing, and... yes, happiness! Yet the beverage marketing landscape can be a harsh and arid place for those who are unprepared. The beverage category is one of the most hotly-contested fields in marketing today.
At Blade, we've helped build strong brand communities around water coolers—and watering holes—Canada-wide. Our strategic contributions have included brand positioning and multimedia campaign planning. Tactically, we've done everything from websites to radio campaigns. We've even helped integrate online marketing with leading-edge customer relationship management (CRM) systems, and e-commerce enabled customer service portals.
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"The team at Blade took the time and made an exceptional effort to understand my vision for this brewery. They worked closely and tirelessly with me to develop an innovative, inviting and seamless branding package, which I consider to be absolutely awesome. They also went the extra mile to learn and appreciate this remarkable area of Norfolk County - that really helped shape the Ramblin’ Road brand and drew the community to the brewery." John D.Picard, President, Ramblin’ Road Brewery Farm