Do Super Bowl Ads Even Work?

Posted on Thursday, January 29th, 2015 by

Big Game Ads Make for Great Headlines But Do Big Gambles Like This Really Pay Off?

The long-standing tradition of hyping the Super Bowl, and the ads that go with it, is more about appearance than results.

The feverish interest in Super Bowl ads traces it’s origins to 1984 – that’s when Apple used the soon-to-be global event as the platform to launch their first Macintosh computer. The George Orwell-inspired spot set the world on fire and propelled Apply to top of mind in a market dominated by those nasty old Big Brother types at IBM.

Read the full post at ProfitGuide.com

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Wayne S. Roberts

About Wayne S. Roberts

Wayne brings to Blade’s clients over 20 years of award-winning experience in strategic branding, creative advertising and innovative online solutions. His industry background runs the gamut from high technology to apparel, from real estate development to premium beer. Wayne will be filing dispatches on various branding blunders, along with his insights on how the brand community perspective is growing throughout the advertising and marketing industry.