Buy My Love: Vintage Valentine’s Day Ads from the Past

Posted on Thursday, February 12th, 2015 by

It’s that special time of year when we tell the people we love that they are special to us with gifts of chocolate, flowers, lingerie and more. To celebrate Valentine’s Day we’re looking back at a few awesome ads from the past that told us what we should buy for our sweethearts back in the day.

Have a look at 10 of our favourite Vintage Valentine’s Day Ads and let us know which one is your favourite with a comment.

If you’ve missed any of the previous entries in the Vintage Ads Series, have a look back and see what we’ve featured so far.

Vintage Beer Ads                               Vintage Car Ads
Vintage Cigarette Ads                     Vintage Fast Food Ads
Vintage Candy Ads                           Vintage Lingerie Ads
Vintage Horror Movie Posters      Vintage Shaving Ads
Vintage Christmas Ads                    Vintage Winter Ads



“Put your heart into buying his Valentine Shirt!” This one is clearly for the ladies in the crowd.
What man wouldn’t want a brand new white dress shirt for Valentine’s Day? It’s practical, clean, and it came from the heart.


We all know that chocolate is a big seller at Valentine’s Day. It always will be. But Brachs really wants you to know how special their offerings are with the promise that their chocolates are a thoughtful gift that adds unspoken warmth to the whispered words, “I love you”.


Aww, how cute! People talk all the time about Coca-Cola branding Christmas, but in all fairness they will go after any holiday if they think it will grow their brand and increase sales!

Green Giant

This might be the most confusing ad in our post. Never in a million years would I have guessed that peas would have been featured for Valentine’s Day. They do look tasty though.


Shirley Temple says: “For your real-life romance a Lane Cedar Hope Chest is the sweetest Valentine of all!”
I don’t know what we can add to that. This is certainly a dated ad. Are hope chests even a thing anymore?


With all due respect to the fine people at Pillsbury, there’s no reason that a man can’t bake a pie. Heck, everyone should be baking pies for their sweethearts this Valentine’s Day!


Now this is pure gold. The Valentine’s Day theme is subtle, with the heart-shaped tray taking centre stage. But an ice cold beer is lovely any day of the year, including Valentine’s Day!


Did you know that Schrafft’s was “America’s favorite gift candy”? Neither did we. See, we’re all learning something. The classic use of a heart-shaped box for the chocolates may be cliche. But as they say, if it ain’t broke, don’t fix it.


Pajamas always remind me more of Christmas than Valentine’s Day, but Wheldon wants everyone to know that pjs are the “gift of dreams”, nicely played.

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It’s a “Remembering Day”… Remember?
Our last ad is a simple reminder that chocolates are the key to her heart. Get a quality box, like Whitman’s and show her that you remembered.


Posted in: Branding
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Joshua Murray

About Joshua Murray

Fuelled by ideas, opportunity and coffee, Joshua attacks the social media landscape every day with a purpose. His experience in retail, customer service and public relations have combined to give him a 360 degree view of social media for brands and he is committed to helping all of his clients leverage their voice in the social sphere.