Bank on Apple

Posted on Monday, April 20th, 2015 by

They did it to the music industry now Apple is moving quickly to disrupt and reshape the banking industry. Can we Bank on Apple to make Canadian banks sweat over how much they charge us to do simple things? And keep in mind, banks make zillions on credit card purchases and service charges.

Can Apple move the needle back so we pay less to do basic things while enjoying the convenience of employing our smart phones to conduct business.

The banks are worried. Are you?

Globe & Mail: Canada’s banks form consortium to deal with Apple Pay: reports

Will You Use Apple Pay to Make Debit and Credit Card Purchases?

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Posted in: Branding
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About Wayne S. Roberts

Wayne brings to Blade’s clients over 20 years of award-winning experience in strategic branding, creative advertising and innovative online solutions. His industry background runs the gamut from high technology to apparel, from real estate development to premium beer. Wayne will be filing dispatches on various branding blunders, along with his insights on how the brand community perspective is growing throughout the advertising and marketing industry.