4 Ways to Connect With Gen Z

Posted on Friday, May 1st, 2015 by

Has the subject of marketing to millennial’s caused your eyes to glaze over as you try to decipher their purchasing habits and online behaviour in social media? Move on. The market you should be focusing on is Gen Z.

There are key characteristics to keep in mind about this emerging consumer group, essentially youngsters and teenagers born later after 1996, all of whom are currently 19 or younger.

Read the full post at ProfitGuide.com



Posted in: Blade Around the Web

Wayne S. Roberts

About Wayne S. Roberts

Wayne brings to Blade’s clients over 20 years of award-winning experience in strategic branding, creative advertising and innovative online solutions. His industry background runs the gamut from high technology to apparel, from real estate development to premium beer. Wayne will be filing dispatches on various branding blunders, along with his insights on how the brand community perspective is growing throughout the advertising and marketing industry.