Raptors Bringing Drake on the Court with New Jerseys

Posted on Friday, May 15th, 2015 by

Well it’s finally happened, the Toronto Raptors will viagra offical site be taking Drake on the court during the 2015-16 NBA season. This week a new “Drake” alternate jersey concept was released that shows the OVO style black and gold in the same design as the more traditional red cialis canadian drug store and black alternates.

At this time we don’t know when or how often the Raptors plan on wearing the Drakes, but we may see them at Friday night home games which been used as promotional Drake Nights in the past, as well as 20th anniversary throwback nights in the 2014-15 season.

As for the jerseys themselves, we aren’t surprised one single bit. We’ve been looking at the likelihood of a black and gold logo being in the official rotation since this blog post from January 2014, and in December 2014 the Raptors revealed their updated logo for next season. Included in that announcement was the “OVO” inspired version of the logo that this new alternate jersey comes from.

We’re also not surprised to see the new black and gold jerseys because MLSE and the Raptors have been selling black and gold merchandise for months, and making an official jersey to lineup with some of the most popular gear on the shelf.

The decision to integrate generic prescriptions propecia an alternate jersey into an already successful line of branded apparel is a good one. And a safe one, because if the gold and black look falls out of favour with the Raptors brand community, they simply remove the “Drake” alternate from the jersey rotation in the 2016-17 season.

The other smart marketing decision involved here is the capitalization of Drake’s global status as a star entertainer in a season when the Toronto Raptors will be hosting the NBA All-Star Game (February 2016) and welcoming fans and NBA partners to the city from all over buy orlistat uk the world. Every sports fan in Toronto knows that Maple Leaf Sports and Entertainment’s #1 goal is always to make money. And this is another opportunity for them to xenical medication do just that.

From a design standpoint, the new alternates are both a departure from the Raptors brand, and buy viagra overnight in line with the design of the other alternate jersey seen in the photo at the top of this post. By keeping the design the same and changing only the colours, they have found a way to make black and gold seem like they are a fit with the brand. And again, by surrounding the new jersey with an assortment of merchandise that fans will be wearing around Toronto and in the seats at the Air Canada Centre, they have allowed this new “Drake” alternate jersey to fit in, rather than stick out like a sore thumb.

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Joshua Murray

About Joshua Murray

Fuelled by ideas, opportunity and coffee, Joshua attacks the social media landscape every day with a purpose. His experience in retail, customer service and public relations have combined to give him a 360 degree view of social media for brands and he is committed to helping all of his clients leverage their voice in the social sphere.