Google Updates Their Logo: Yay or Nay?

Posted on Tuesday, September 1st, 2015 by

Are you ready? Google is updating their logo with a significant change for the first time since 1999.

The new 2015 logo uses a new font (Product Sans), more uniform letters, a slight change in the colouring, and even a new thumbnail logo to replace the now old lower case blue “g” that appears on apps and other Google products.

The most recent version of the Google logo prior to this one was released almost exactly 2 years ago, and is the third logo to be used by the brand since 2010. So why are they changing to this newer, flatter, simplified logo?

Well, according to the official blog post, Google wants to update for modern times. Away from a time when you were likely to be using Google from your desktop or laptop, to a current landscape that sees people using Google applications from all manners of device big and small.

via Google’s official blog: “This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.” - Google’s look, evolved. September 1, 2022

While all of the services will continue to work the same way on all of the same devices, this change does show that Google is looking to the future, as they say in their post. And as they continue to battle with Apple for mobile share our Android vs. iOS world, the future needs to be on their mind.

We want to know what you think. Vote in our poll and let us know if you think the new, flat, updated, simple Google logo is an upgrade - or a mistake.

Is this New Logo a Good Move for the Future of Google?

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Posted in: Branding

Joshua Murray

About Joshua Murray

Fuelled by ideas, opportunity and coffee, Joshua attacks the social media landscape every day with a purpose. His experience in retail, customer service and public relations have combined to give him a 360 degree view of social media for brands and he is committed to helping all of his clients leverage their voice in the social sphere.