Brand Edge Web Series Scores 300,000+ Reach

Posted on Monday, December 14th, 2015 by

Blade’s original web series, Brand Edge, proved to be significant hit with an audience reach close to 300,000 during its 12-week run.

We were mindful that, as a B2B series, the show would not be a rating smash or viral phenom. This is serious content for people who are serious about the value and impact of branding. Apart from reaching a good sized audience, we wanted to demonstrate a real commitment and ability to produce quality content - and support it with strategic online advertising on key platforms. That is preciously what we did, big time.

But the response we got from viewers was equally gratifying. Without equivocation, viewers loved the show, learned new insights and many of them want to appear on the next season of episodes. Best of all, we attracted several high quality leads that we are pursuing with new account opportunities.

The next season is currently in development and we look forward to sharing our ideas early in 2016 about the updated format.

In the meantime, we invite all of our viewers, subscribers, guests, colleagues, and friends to take our Brand Edge Survey. Share your comments with us and get a chance to WIN a thank you gift from Blade.

Have a great Holiday Season and All the Best to you and your Family in 2016 from all of us at Blade - Keepers of the Edge

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Wayne S. Roberts

About Wayne S. Roberts

Wayne brings to Blade’s clients over 20 years of award-winning experience in strategic branding, creative advertising and innovative online solutions. His industry background runs the gamut from high technology to apparel, from real estate development to premium beer. Wayne will be filing dispatches on various branding blunders, along with his insights on how the brand community perspective is growing throughout the advertising and marketing industry.