Wayne S. Roberts

About Wayne S. Roberts

Wayne brings to Blade’s clients over 20 years of award-winning experience in strategic branding, creative advertising and innovative online solutions. His industry background runs the gamut from high technology to apparel, from real estate development to premium beer. Wayne will be filing dispatches on various branding blunders, along with his insights on how the brand community perspective is growing throughout the advertising and marketing industry.


Build a Brand Community Feature

Build a Community, Start a Cult or Gather a Tribe? What’s Best for Your Brand?

Profit Blade 4 Signs not a Star Feature

4 Signs Your Brand Isn’t Ready to Be a Star

How to Connect with Gen Z Feature

4 Ways to Connect With Gen Z

Apple Pay Feature

Bank on Apple

CBC new q rebrand Feature

CBC rebrands Q as q

Your Brand Here Feature

What Branding Has in Common with Biology

McDonald's Canada Logo Feature

McDonald’s Canada Video Campaign Enlists and Celebrates their Brand Community

Coke Life Feature 2015

How Did Coke Get All the Awesome Free Media Coverage About A Non Story?

WSR Profit Super Bowl Ads Feature 1

Do Super Bowl Ads Even Work?

Beer Store BS Feature

Beer Store Launches Major BS Campaign

Multiplicity Blade Power Up

Multiplicity Teams with Blade to Power Up 2015