This is Your Brand on Google. Search is the new landscape of modern branding—and Google is king of all its domains. The big brands know that search has become a strategic imperative ... and now you’ll know it. We talk with Patrick McGovern, who leads Blade’s secret in-house team of search operatives. Kinda cool. Highly effective. Little scary. WATCH NOW
Patrick McGovern is a Principal at Blade Creative Branding, and the agency’s Chief Strategy Officer. On the subject of search marketing, Patrick started managing national and international Google Adwords campaigns in 2007, and was among the first to earn Google Adwords certification in 2009.