Molinaro Group – PARADIGM

TAKING OWNERSHIP OF MIDTOWN BURLINGTON

Midtown Burlington was about to undergo a transformation with the introduction of Molinaro's landmark condominium residence. This new standard of condo living offered an opportunity to create a branding solution that communicated the importance of this development. In collaboration with a visionary client, Paradigm was born. The integrated campaign Blade created leveraged the new standard Paradigm represented, and took ownership of more than just the condo's footprint. Paradigm became The New Burlington, and the first of its five buildings sold out in mere weeks.